000 00557 a2200193 4500
020 _a0070611432
041 _aEn
082 _a658.8
_bMAR
100 _aWalker , Orville C.
245 _aMarketing strategy
_ba decision-ficused approach
250 _a05th ed.
260 _c1992
_aNew Delhi
_bTata McGraw-Hill
_g2006
300 _bill.
_c26 cm.
_axx,346 p.
650 _aMARKETING MANAGEMENT - STRATEGY
650 _aMANAGEMENT
700 _aMullins , John W. ;Boyd , Haper W. ;Larreche , Jean-Claude
856 _uwww.tatamcgrawhill.com
942 _cSR
999 _c31110
_d32657