| 000 | 00557 a2200205 4500 | ||
|---|---|---|---|
| 020 | _a0256261180 | ||
| 041 | _aEn | ||
| 082 |
_a658.802 _bWAL |
||
| 100 | _aWalker , Orville C. | ||
| 245 |
_aMarketing strategy _bplanning and implementation |
||
| 250 | _a03rd ed. | ||
| 260 |
_c1992 _aSingapore _bIrwin Mcgraw-Hill _g1999 |
||
| 300 |
_bill. _c26 cm. _axxiii,393 p. |
||
| 650 | _aMARKETING - PLANNING | ||
| 650 | _aMANAGEMENT | ||
| 650 | _aMARKETING | ||
| 700 | _aBoyd , Harper W. ;Larreche , Jean-Claude | ||
| 856 | _uhttp://www.mhhe.com | ||
| 942 | _cSR | ||
| 999 |
_c23555 _d25102 |
||