TY  - GEN
AU  - Clifton ,Rita
AU  - Simmons , John
TI  - Brands and branding: The ecnomist
SN  - 186197664
U1  - 658.827 
PY  - 2006///
CY  - London
PB  - Profile books
KW  - BEST PRACTICE INBRANDING
KW  - THE CASE FOR BRANDS
KW  - MANEGEMENT
KW  - THE FUTURE FOR BRANDS
ER  -