TY  - GEN
AU  - Tull , Donald. S.
AU  - Hawkins , Del .I.
TI  - Marketing research: measurement & method
SN  - 8120309618
U1  - 658.83 
PY  - 1993///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - MARKETING
KW  - MANAGEMENT
ER  -