TY  - GEN
AU  - Loudon , David
AU  - Bitta  Albert J.Della
TI  - Consumer behavior
SN  - 0070473811
U1  - 658.8342 
PY  - 2002///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - CONSUMER BEHAVIOR
KW  - MANAGEMENT
ER  -