TY  - BOOK
AU  - Thompson , Arthur
AU  - Peteraf , Margaret A.
AU  - Gamble , John E.
AU  - Strickland A.
TI  - Crafting and Executing Strategy: The Quest for Competitive Advantage : Concepts & Cases
SN  - 9789354600043
U1  - 658.4012 
PY  - 2014///
CY  - New Delhi
PB  - McGraw Hill
KW  - Strategic Planning
KW  - Business Planning
KW  - Strategic Planning - Case Studies
ER  -