TY  - BOOK
AU  - Hollifield , Ann C.
AU  - Wicks , Jan Leblanc
AU  - Sylvie , George
AU  - Lowrey , Wilson
TI  - Media Management: A Casebook Approach
SN  - 9781138901025
U1  - 302.23068 
PY  - 2016///
CY  - London
PB  - Routledge 
KW  - Mass Media - Management
KW  - Case Studies - Management
ER  -