TY  - GEN
AU  - Baker , Michael J. ;ed.
TI  - The marketing book
SN  - 0750617837
U1  - 658.8 
PY  - 1987///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - MANAGEMENT - DISTRIBUTION
KW  - MANAGEMENT
KW  - MARKETING MANAGEMENT
ER  -