TY  - GEN
AU  - Lele, Milind. M.
AU  - sheth  jagdish N.
TI  - The customer is key: Gaining an unbeatable advantage through customer satisfaction
SN  - 0471828599
U1  - 658.812 
PY  - 1991///
CY  - New York
PB  - John wiley &  sons,inc.
KW  - CUSTOMER SATISFACTION
KW  - MANAGEMENT
ER  -