TY  - GEN
AU  - Dillon , William R.
AU  - Madden , Thomas J. ;Firtle , Neil H.
TI  - Marketing research in a marketing environment
SN  - 0256079773
U1  - 658.83 
PY  - 1987///
CY  - Boston
PB  - Mosby College
KW  - MARKETING
ER  -