TY - GEN AU - Kaden , Robert J. TI - Guerrilla marketing research: marketing research tecniques that can help any business make more money SN - 0749448997 U1 - 658.83 PY - 2006/// CY - London PB - Kogan Page KW - MARKETING - RESEARCH KW - MANAGEMENT UR - http://www.kogan-page.co.uk ER -