TY  - GEN
AU  - Walker , Orville C.
AU  - Mullins , John W. ;Boyd , Haper W. ;Larreche , Jean-Claude
TI  - Marketing strategy: a decision-ficused approach
SN  - 0070611432
U1  - 658.8 
PY  - 1992///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - MARKETING MANAGEMENT - STRATEGY
KW  - MANAGEMENT
UR  - www.tatamcgrawhill.com
ER  -