TY  - GEN
AU  - Cooper , Donald R.
AU  - Schindler , Pamela S.
TI  - Marketing research : concepts and cases
SN  - 0070600910
U1  - 658.83 
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - MARKET RESEARCH
KW  - MANAGEMENT
UR  - www.tatamcgrawhill.com
ER  -