TY  - GEN
AU  - Thompson , Arthur A.
AU  - Strickland , A.J. ;Gamble , John E. 
TI  - Crafting and executing strategy: the quest for competitive advantage concepts and cases
SN  - 0070599866
U1  - 658.4012 
PY  - 1978///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - STRATEGIC PLANNING CASE STUDIES
KW  - STRATEGIC MANAGEMENT
KW  - MANAGEMENT
ER  -