TY  - GEN
AU  - Blythe , Jim
TI  - Marketing communications
SN  - 8178081229
U1  - 658.8 
PY  - 2000///
CY  - New Delhi
PB  - Pearson Education
KW  - MANAGEMENT
KW  - MARKETING
KW  - DISTRIBUTION - MANGEMENT
UR  - www.pearsoned-ema.com
ER  -