TY  - GEN
AU  - Robicheaux , Robert A.
AU  - Pride , William M. ;Ferrell , O.C.
TI  - Marketing: contemporary dimensions
SN  - 0395285003
U1  - 658.8 
PY  - 1980///
CY  - Boston
PB  - Houghton Miffin Company
KW  - MARKETING
KW  - MANAGEMENT
KW  - DISTRIBUTION-MANAGEMENT
ER  -