TY  - GEN
AU  - Pride , William M.
AU  - Ferrell , O.C.
TI  - Marketing: concepts and strategies
SN  - 8185502617
U1  - 658.8 
PY  - 2000///
CY  - Chennai
PB  - All India Publishers
KW  - MARKETING
KW  - MANAGEMENT
KW  - DISTRIBUTION MANAGEMENT
ER  -