TY  - GEN
AU  - Mccarthy , E.Jerome
AU  - Perreault , William D.
TI  - Basic marketing: a managerial approach
SN  - 818527407X
U1  - 658.8 
PY  - 1987///
CY  - New Delhi
PB  - Universal Book Stall
KW  - MARKETING MANAGEMENT
KW  - MANAGEMENT
ER  -