TY  - GEN
AU  - Walker , Orville C.
AU  - Boyd , Harper W. ;Larreche , Jean-Claude
TI  - Marketing strategy: planning and implementation
SN  - 0256261180
U1  - 658.802 
PY  - 1992///
CY  - Singapore
PB  - Irwin Mcgraw-Hill
KW  - MARKETING - PLANNING
KW  - MANAGEMENT
KW  - MARKETING
UR  - http://www.mhhe.com
ER  -