TY  - GEN
AU  - Boyd , Harper W.
AU  - Walker , Orville C. ;Larreche , Jean-Claude
TI  - Marketing managment: a strategic approach with a global orientation
SN  - 0071154299
U1  - 658 
PY  - 1998///
CY  - Boston
PB  - Irwin McGraw-Hill
KW  - MANAGEMENT
KW  - MARKETING MANAGEMENT
ER  -