TY  - GEN
AU  - Mason; Ralph E.
AU  - Ross  Herbert L.
TI  - Marketing: Practices and principles
SN  - 0070406936
U1  - 658.8 
PY  - 1980///
CY  - New York
PB  - Mcgraw hill book company
KW  - PROMOTION AND SELLING
KW  - MARKETING MANAGEMENT
KW  - THE PRODUCT
KW  - THE CONSUMER MARKETS
ER  -