TY  - GEN
AU  - Kotler , Philip
TI  - Marketing management: analysis,planning,implementation,and control
SN  - 8120308778
U1  - 658.8 
PY  - 1994///
CY  - New Delhi
PB  - Prentice-Hall
KW  - MANAGEMENT OF DISTRIBUTION
KW  - MANAGEMENT
ER  -