TY  - GEN
AU  - Gladwell , Malcolm
TI  - The tipping point: how little things can make a big difference
SN  - 070993007997
U1  - 302 
PY  - 2000///
CY  - New York
PB  - Little, Brown 
KW  - CONTEXT EFFECTS
KW  - CAUSATION
KW  - CONTAGION
KW  - SOCIAL PHYSIOLOGY
ER  -