Brands and branding (Record no. 7544)

MARC details
000 -LEADER
fixed length control field 00654 a2200241 4500
003 - CONTROL NUMBER IDENTIFIER
control field ISURa
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 171130b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 186197664
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English Language
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Item number I
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number CLI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Clifton ,Rita
9 (RLIN) 54543
245 ## - TITLE STATEMENT
Title Brands and branding
Remainder of title The ecnomist
250 ## - EDITION STATEMENT
Edition statement 1st.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2006
Place of publication, distribution, etc London
Name of publisher, distributor, etc Profile books
Date of manufacture 2004
300 ## - PHYSICAL DESCRIPTION
Other physical details Illustration
Dimensions 26 cm.
Extent [xv] ,256 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BEST PRACTICE INBRANDING
9 (RLIN) 54544
Topical term or geographic name as entry element THE CASE FOR BRANDS
9 (RLIN) 54545
Topical term or geographic name as entry element MANEGEMENT
9 (RLIN) 54546
Topical term or geographic name as entry element THE FUTURE FOR BRANDS
9 (RLIN) 54547
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Simmons , John
9 (RLIN) 54548
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Lending Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Lending Collection Agricultural Library Agricultural Library Lending Section 21/07/2010   658.827CLI 65224 21/07/2010 1185.00 21/07/2010 Lending Books