Marketing strategy (Record no. 31110)

MARC details
000 -LEADER
fixed length control field 00557 a2200193 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070611432
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number MAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Walker , Orville C.
245 ## - TITLE STATEMENT
Title Marketing strategy
Remainder of title a decision-ficused approach
250 ## - EDITION STATEMENT
Edition statement 05th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 1992
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Tata McGraw-Hill
Date of manufacture 2006
300 ## - PHYSICAL DESCRIPTION
Other physical details Illustration
Dimensions 26 cm.
Extent xx,346 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING MANAGEMENT - STRATEGY
Topical term or geographic name as entry element MANAGEMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mullins , John W. ;Boyd , Haper W. ;Larreche , Jean-Claude
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier www.tatamcgrawhill.com
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sheduled Reference
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library Reference Section 23/06/2008   658.8MAR 79338 24/06/2015 937.50 24/06/2015 Sheduled Reference