Marketing strategy (Record no. 23555)

MARC details
000 -LEADER
fixed length control field 00557 a2200205 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256261180
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number WAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Walker , Orville C.
245 ## - TITLE STATEMENT
Title Marketing strategy
Remainder of title planning and implementation
250 ## - EDITION STATEMENT
Edition statement 03rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 1992
Place of publication, distribution, etc Singapore
Name of publisher, distributor, etc Irwin Mcgraw-Hill
Date of manufacture 1999
300 ## - PHYSICAL DESCRIPTION
Other physical details Illustration
Dimensions 26 cm.
Extent xxiii,393 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING - PLANNING
Topical term or geographic name as entry element MANAGEMENT
Topical term or geographic name as entry element MARKETING
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Boyd , Harper W. ;Larreche , Jean-Claude
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.mhhe.com
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sheduled Reference
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library Reference Section 14/03/2001   658.802WAL 34050 24/06/2015 2700.00 24/06/2015 Sheduled Reference