Marketing (Record no. 1650)
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000 -LEADER | |
---|---|
fixed length control field | 00688 a2200241 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | ISURa |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 171127b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0070406936 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | English Language |
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
Item number | MAS |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Mason; Ralph E. |
9 (RLIN) | 54404 |
245 ## - TITLE STATEMENT | |
Title | Marketing |
Remainder of title | Practices and principles |
250 ## - EDITION STATEMENT | |
Edition statement | 3rd |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Date of publication, distribution, etc | 1980 |
Place of publication, distribution, etc | New York |
Name of publisher, distributor, etc | Mcgraw hill book company |
Date of manufacture | 1980 |
300 ## - PHYSICAL DESCRIPTION | |
Other physical details | Illustration |
Dimensions | 23 cm. |
Extent | [viii].424 p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | PROMOTION AND SELLING |
9 (RLIN) | 54405 |
Topical term or geographic name as entry element | MARKETING MANAGEMENT |
9 (RLIN) | 2859 |
Topical term or geographic name as entry element | THE PRODUCT |
9 (RLIN) | 54406 |
Topical term or geographic name as entry element | THE CONSUMER MARKETS |
9 (RLIN) | 54407 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Ross Herbert L. |
-- | Rath Patricia Mink |
9 (RLIN) | 54408 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Sheduled Reference |
Source of classification or shelving scheme | Dewey Decimal Classification |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | Reference Collection | Agricultural Library | Agricultural Library | Reference Section | 08/01/2004 | 1060.00 | 1 | 658.8MAS | 247329 | 05/10/2016 | 30/09/2016 | Sheduled Reference |