Marketing (Record no. 1650)

MARC details
000 -LEADER
fixed length control field 00688 a2200241 4500
003 - CONTROL NUMBER IDENTIFIER
control field ISURa
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 171127b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070406936
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English Language
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Item number MAS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mason; Ralph E.
9 (RLIN) 54404
245 ## - TITLE STATEMENT
Title Marketing
Remainder of title Practices and principles
250 ## - EDITION STATEMENT
Edition statement 3rd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 1980
Place of publication, distribution, etc New York
Name of publisher, distributor, etc Mcgraw hill book company
Date of manufacture 1980
300 ## - PHYSICAL DESCRIPTION
Other physical details Illustration
Dimensions 23 cm.
Extent [viii].424 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element PROMOTION AND SELLING
9 (RLIN) 54405
Topical term or geographic name as entry element MARKETING MANAGEMENT
9 (RLIN) 2859
Topical term or geographic name as entry element THE PRODUCT
9 (RLIN) 54406
Topical term or geographic name as entry element THE CONSUMER MARKETS
9 (RLIN) 54407
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ross Herbert L.
-- Rath Patricia Mink
9 (RLIN) 54408
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sheduled Reference
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Koha item type
    Dewey Decimal Classification     Reference Collection Agricultural Library Agricultural Library Reference Section 08/01/2004 1060.00 1 658.8MAS 247329 05/10/2016 30/09/2016 Sheduled Reference