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The marketing book

Baker , Michael J. ;ed.

The marketing book - 02nd ed. - Oxford Butterworth-Heinemann 1987 - xxviii,529 p. 25 cm.

ISBN: 0750617837

Subjects--Topical Terms:
MANAGEMENT - DISTRIBUTION
MANAGEMENT
MARKETING MANAGEMENT

Dewey Class. No.: 658.8 / MAR

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