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Consumer behavior and marketing strategy

Peter , J. Paul

Consumer behavior and marketing strategy - 05th ed. - Boston Irwin McGraw Hill 1987 - xxv,546 p. Illustration 26 cm.

ISBN: 0256261903

Subjects--Topical Terms:
CONSUMAR PSYCHOLOGY
MANAGEMENT
CONSUMAR BEHAVIOR
MARKETING STRATEGY

Dewey Class. No.: 658.8342 / PET

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